Teaching
Guest Lecture
| 2026 | “Marketing of Entertainment Products with Generative AI” (Analytics-Driven Brand Management (MBA, Master)) |
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Guest lecture delivered to a class of approximately 80 students.
Teaching Assistant
| 2026 | Data Analysis for Brand Management (MBA, Master) |
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| 2026 | Analytics-Driven Brand Management (MBA, Master) |
| 2024, 2025 | Intensive Industry Project (Master) |
| 2024, 2025 | Empirical Methods in Structural Modeling (Ph.D.) |
| 2024 | Marketing Research (Undergrads) |
| 2022 | Pricing Decision Making & Implementation (Undergrads) |
| 2022 | Pricing Strategies (MBA) |